Defenders also created the Super Service Challenge, encouraging employees to submit videos of their
service to a not for profit. Each quarter, the company donates $20,000 to the charity whose video gets the most votes. The second reason for Defenders’ growth, Boyce said, is the company’s focus. The third is its tested
systems, which create consistent high quality and predictable service, he said. And the fourth reason, he added, is the company’s effort to build relationships. “We believe God made us for relationships,” Boyce said.